Resources Library by ANA

Brain systems and brand experiences

The consumer decision environment is changing both in macro and micro. The rhythm of these changes is incredibly fast, both in social and technological aspects and affect the way people interact, communicate and buy brands. From human understanding...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Juliana Oliveira, Maria Carolina Rodrigues

Company: Ipsos MRBI

March 27, 2018

Performance: The "F word"

We are paralyzed by information and data. But what happens with emotions and how can it shape a research process and insight generation and understanding? We want to make audience FEEL how female representations have shaped female consumption over...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Mariela Mociulsky, Ximena Díaz Alarcón, Eugenia Tarzibachi

Company: Trendsity SRL

March 19, 2018

Millennial lens

In this document, we resolve to understand more than just an age cohort. We are interested in being in tune with the atmosphere of the time, charged with tensions (some evident and others latent) that have as a center a series of differences in...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Author: Constanza Cilley

Company: Voices! Research & Consultancy

March 16, 2018

The challenge of getting insights for a country brand

ProColombia, the Colombian International Promotion Organisation and the manager of the country's brand, faces the challenge of creating a meaningful and deep campaign with powerful calls to action that invite target audience to discover the "New...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Pedro Fernández, Laura Catalina Gómez

March 14, 2018

Beyond traditionalism

For too long, Latin American markets in general, the Mexican one in particular, have been characterized as "traditional", a backwater of relative stillness with a few quirks that can be managed by avoiding a few taboos and promoting some degree of...

Catalogue: Latin America 2018: Market Intelligence Festival for Latin America

Authors: Elisa Romero, Alfredo Troncoso

Companies: De La Riva Group, AB InBev

March 13, 2018

Deep design to the rescue

This use case position "deep design" as being different from qualitative research, in the way it manifests design related output while also presenting a contrast with human-centred design in the way it uncovers eco-systems habitats, cultural norms,...

Catalogue: Global Qualitative 2017: Back to the future

Author: Tirthankar Dash

Company: Quantum Consumer Solutions Pvt Ltd

November 3, 2017

Super-diversity research

If you thought the future was going to be elegantly and efficiently connected for international brand builders, think again: it's the age of hyper diversification. Danone Mexico and DLR joined forces to leverage, rather than tame cultural friction.

Catalogue: Global Qualitative 2017: Back to the future

Authors: Alfredo Troncoso, Adelina Vaca, Aranzazú Gómez

October 4, 2017

Uncovering hidden consumer truths

This case study highlights how two distinct and developing technologies were uniquely combined to deliver actionable consumer intelligence for an up-and-coming snack brand, bare®, in an evolving product category.

Catalogue: Congress 2017: Visionary

Authors: Chelsea Gibbons, Emily Hsiao

August 22, 2017

Video storytelling in medical ethnographic research

Patients have become the center of most pharma companies' worlds. Immersions are perfect for clients who want and need to understand the patient's world at the individual customer level - to offer better solutions and better serve patients with more...

Catalogue: Asia Pacific 2017: Discoveries

Authors: Zou Xiong, Xiaoqiong (Afra) Chen

Company: Ipsos MRBI

May 5, 2017